In an article in The Guardian Giles Fraser describes 'assisted dying' as "the final triumph of market capitalism". Warning of the dangers of introducing a choice of assisted suicide for people who are dying and are often vulnerable, he predicts that "we will look back with horror at how the word 'choice' became a sort of cuckoo in the next, driving out all other values". He continues:
"The moral language of the supermarket has become the only moral currency that is accepted. Which is why, for me, assisted dying is the final triumph of market capitalism: we have become consumers in everything, even when it comes to life and death. And, as history demonstrates, the losers in this equation are going to be the most vulnerable"
